- Bid Management
- Google Adwords
- Keyword Selection
- MSN Adcenter
- Paid Search Management
- Rediff Adworks
- ROI Analysis
- Yahoo Overture
Paid Search Management
Friday, 06 October , 2006
New Delhi: After print, television and websites, it is the search engine advertisements that Indian marketers are waking up to. Indians log around a billion searches on the Internet every month and the figure is growing. With an urge to grab the attention of this segment, around 40,000 advertisers, according to an industry study, are posting their ads on the search engines.
An estimated amount of Rs. 236 crores was spent on the search engine marketing business, around 72 crores being spent by the companies in India, and the rest coming from the companies abroad.
"We were surprised by the amount of money spent by foreign advertisers who are not even based in India," says Dr Subho Ray, President, Internet and Mobile Association of India (IAMAI) which commissioned the study.
A search engine ad works in the following way: A search engine, say a Google or a Yahoo offers a service, which allows companies, for a small fee, to have a link to their website featured when a user searches a specific keyword which the company specified. In this way the company can hope that the user will click its site. This is also known as the 'pay-per-click' advertising.
The advertiser pays when the user clicks on its advertisement, generally a weblink. This is considered a far better method to meet the target audience and their response.
