The client needed a Microsite which will attract customers & generates leads with a dynamic, visually appealing design. Traditional marketing lacked targeted reach and lead capture.
The microsite's dynamic design and successful traffic management drove exceptional lead generation, exceeding client expectations. The targeted content captured visitor attention, resulting in a high volume of leads (over 100,000 daily visitors).
Water Purifier / Air Purifier and Vacuum Cleaner Products Industry
The microsite's color scheme uses burnt orange for attention-grabbing CTAs and headings, dark gray for clear body text, and a light beige background for a trustworthy and approachable feel.
The microsite uses a clean, versatile sans-serif font for optimal readability across devices. Different weights create a clear hierarchy, guiding users through product info and CTAs.
Homepage
Homepage
Homepage
Homepage
High-fidelity wireframes helped us prioritize user experience by visualizing the microsite's core functionalities early on. This streamlined development and ensured a smooth user experience by getting feedback on core features before finalizing design elements.
This microsite is built with Figma, Photoshop, and Illustrator, which offers a user-friendly and visually appealing experience. Modern technologies (HTML5, CSS3, Javascript) ensure smooth performance. A secure PHP back-end with a MySQL database manages data efficiently.