What is Personalized Video Marketing (PVM)?

A platform to create millions of highly personalized videos instantly

HDFC Bank used PVM for communicating MB features and cross sell pre-approved products by sending video emails and Bitly links in SMS

Email - 4 times more open rate and 8 time more CTR than email

SMS – 33% viewers watch the video

18% viewers applied for products

Benefits

Increased loyalty

Subscribers opting out were reduced by 75%

Increased Engagement

Video in email marketing can increase click-through rates by over 96%

Improve communication

58% more information is retained and viewers become 52% more confident in online transactions.

Increased sales

People who view product videos are 85% more likely to buy

Forrester Research, “The Business Impact of Customer Service,” 2012

As per Forrester Research report, a bank with 40 million customers would gain $485 million in incremental revenue by improving its customer experience rating from below average to above average. With that in mind, it becomes imperative to understand how to harness the power of Big Data to foster a targeted, customer-centric experience.

“A picture” is worth 1,000 words and an online video is worth 1.8 million words."

This is because a video has the capacity to evoke a more emotional response in the viewer. When you take charge of those emotions and steer them in specific directions, you are more likely to affect customer reactions and motivate them to act.

Areas of use

Product

  • Account
  • Loans
  • Credit Cards
  • Saving /Investments
  • Mortgages
  • Insurance

Communication Plan

  • Acquisition
  • On boarding
  • Growth/ongoing
  • Renewal
  • Special moments

Video Content

  • Useful information
  • Insight
  • Recommendation